The Massimino Story
I still bear in mind that first blush cycle of golf like it was actually the other day. The program was actually damp, my gives perspired, as well as I possessed no towel! Moving to the nightclub outlet, I observed that there was actually nothing at all that matched my dream. Nothing at all that integrated type, individuality, as well as functionality, nothing at all that was actually definitely quite. That second triggered a concept that would certainly alter my program in golf, one towel each time.
I observed a void on the market. Many golf towels were actually routine, simply useful, as well as did not have personality. I wished one thing exciting, gorgeous, as well as appealing to substitute the common golf towel, that might mirror individuality, motivate positivity, as well as increase the activity on its own. Coming from lively plaids to energised argyles, florals as well as unusual personalities, I started creating towels that weren’t merely useful yet fun, encouraging, as well as creatively striking. I wished one thing that would certainly substitute the routine cloth that decorates very most bags.
From the very start, our objective has actually been actually crystal clear: to develop raised golf towels that integrate first-rate functionality snappy. Each towel is actually crafted coming from wavered microfiber material for superior dust as well as dampness absorption, outfitted along with 3 grommets as well as a silver carabiner, for flexible dangling possibilities, as well as created to stick out in any sort of bag.
And considering that our team believe golf must be actually exciting as well as accepting for everybody, our experts make towels for each golf player, youthful or even outdated, male or even women, amateur or even veteran gamer.
Par Bleu Golf has grown from a personal idea into a brand sold nationally, internationally, and online, dedicated to inspiring golfers everywhere. We strive to bring energy, creativity, and kindness to the game, making every round a little brighter. It’s more than just a towel it’s a tool for expression, motivation, and fun on the course.
I’m thrilled to share our designs with golfers who want to elevate their game in every way, from performance to personality. At The same level Bleu Golf, we’re not just cleaning clubs; we’re elevating the standard of golf, one towel at a time.
***
What was the genesis of Par Bleu Golf and what year did it become operational?
The genesis of Par Bleu Golf began during an early-morning round of golf, when I searched for a towel that combined style and function and realized the market was missing elevated options.
That “aha” moment revealed a clear gap and inspired the creation of a brand focused on vibrantly designed, style-forward, performance-driven golf towels. Par Bleu Golf officially launched in November 2025.
What differentiates Par Bleu Golf coming from your competitors?
Par Bleu Golf stands out for its vibrant, style-forward designs, plaids, florals, and argyles, combined with premium microfiber performance and versatile hanging options, transforming the golf towel into a functional statement piece on the bag.
Who is your customer?
We serve golf clubs and specialty retailers seeking elevated, design-forward accessories with strong consumer appeal.
Our towels are embraced by men, women, juniors, seniors, and gift-givers alike, drawn to the vibrant designs and the superior cleaning performance of our premium microfiber fabric.
How did the concept of doing golf towels as a business emerge?
Honestly, it started because I wanted a towel I actually loved looking at on my bag and realized I wasn’t alone.
In approximate percentage terms what are the sales via the following categories — green grass shops, brick and mortar retail outlets and online efforts?
Currently, our sales are primarily driven through green grass shops, which account for approximately 40% of revenue.
Brick-and-mortar specialty retailers represent about 30%, while online sales make up the remaining 30%, serving as both a direct-to-consumer channel and a label awareness tool.
Many companies tout the importance of customer service. Define the term as well as the approach followed by Par Bleu Golf.
At Par Bleu Golf, we live our motto: “Elevate human behavior with kindness.” There’s no company without the customer, and we love the human touch.
With a solutions-oriented approach, we help customers personally and can even customize towels to meet a company’s specific needs, making every experience easy and enjoyable.
Companies also advocate the importance of customer feedback. How do you go about the process in soliciting comments and have any proved helpful in your future product developments?
We take customer feedback seriously at Par Bleu Golf. Every towel sale invites comments through Judge.me, and we’re proud to have received all five-star reviews.
If you could change one thing in golf unilaterally– what would it be and why?
I’d give everyone at least one perfect shot per round, it’s amazing how one great shot can make your day!
Biggest challenges short and long term facing Par Bleu Golf are what?
Short-term, it’s really about being here at the PGA Show; seeing everything, connecting with as many people as we can, and learning from the industry.
Long-term, our biggest challenge is keeping a consistent pace of growth while continuing to bring golf players the elevated golf towels they love.
Given your answers in the preceding question — what strategic responses are you implementing in dealing with both.
Short-term, we’re making every second at the PGA Show count. Our company’ve joined the Association of Golf Merchandisers as well as are meeting people, listening, as well as learning from the industry. Long-term, we’re focused on growing through new partnerships, from corporate to affiliate, and finding exciting ways to connect along with more golf players.
***
For even more details most likely to:
Related: Susi Proudman interview
Founder & CHIEF EXECUTIVE OFFICER, Williams Athletic Club
For the current news in the golf planet, observe our company on X.