The next-generation glasses company combining sophisticated liquid-crystal modern technology along with present-day haute couture. Recognized for its own instantaneously flexible HVL™ smart-tint lens as well as modern, style-driven contours, Chamelo develops glasses that adjusts to illumination, way of living, as well as individual phrase along with a solitary contact.
From audio-enabled streetwear structures to ultra-light incorporated layouts, Chamelo mixes development, lifestyle, as well as workmanship to redefine what contemporary glasses could be.
Headquartered in Nyc along with makers as well as partners around the globe, Chamelo remains to drive the limits of wearable modern technology, welcoming every person to become various. Find various.
The Covington Story
Chief Director as well as Principal Advertising And Marketing Police Officer at Chamelo. Greater than 15 years of expertise introducing as well as sizing international buyer start-ups. He possesses steered 7- as well as eight-figure development by means of cutting-edge, data-driven tactics, causing pair of productive departures.
A recognized advertising assumed forerunner as well as crowdfunding specialist, Reid possesses brought up greater than $70 thousand throughout a number of projects as well as assisted form greatest strategies in shopping as well as electronic advertising.
He arranged on top of his training class coming from Williams University as well as possesses been actually included in Entrepreneur, Forbes, as well as VentureBeat, and also two times on CBS’ Innovation Nation.
What was actually the origin of Chamelo as well as what year performed it come to be working?
Chamelo was actually influenced due to the chameleon -capable to modify colour instantaneously based upon its own atmosphere. That suggestion came to be the groundwork for our glasses: lens that adjust instantaneously to modifying mild.
Whether you’re embarking on in morning illumination or even completing an around under intense mid-day sunshine, Chamelo permits you call in the precise color you yearn for.
The business was actually established in 2022, along with a pay attention to taking genuine, operational development to glasses.
What varies Chamelo coming from your competitions?
Simply placed, rate as well as management. Chamelo is actually the only lense on the market place that may digitally modify color in 0.1 secs. That’s approximately 1,800 opportunities faster than conventional photochromic lens.
Unlike fixed-tint or even photochromic sunglasses, Chamelo provides the individual immediate, guidebook management, thus you’re certainly never awaiting your lens to reach modifying health conditions.
We’ve also tested the difference on the course. Traditional golf lenses, like those optimized for reading greens, work well only when you’re putting. Outside the green, that same high-contrast tint can actually be distracting.
Chamelo solves that by letting you adjust tint throughout the round: lighter on the fairway, darker on the green. That ability to fine-tune contrast at each stage of play makes a noticeable difference in clarity, comfort, and confidence.
Who is your customer?
Our customer is active, tech-curious, and values performance and style. In golf specifically, we see strong adoption among men and women ages 25–55, skewing slightly male, but very much a unisex product.
We also see strong interest from older golfers who appreciate better contrast, eye comfort, and all-day adaptability.
Is there a different approach in how men and women select eyewear?
Style preferences can vary, but function matters equally.
Our frames are designed to be unisex, and while sport silhouettes may lean more traditionally male, we see many women choosing and loving the same performance frames, especially on the golf course.
The key driver across genders is fit, comfort, and visual clarity.
Approximate sales split: green grass shops, brick-and-mortar retail, and online?
Today, sales are roughly 50/50 online and offline.
Offline includes both green grass shops and broader retail. Looking ahead, we expect offline retail, especially golf-specific locations, to grow as more players want to try the technology in person.
Golfers tend to shop omni-channel: discover online, test in store, then purchase where it’s most convenient.
Define customer service.
Customer service means confidence and peace of mind. To ensure that we offer a 30-day, no-questions-asked guarantee, a one-year warranty, and a highly responsive support team. Golfers can play multiple rounds in the glasses and return them if they’re not fully satisfied. Our experts likewise invest heavily in training our retail partners so customers get clear, knowledgeable guidance at the point of sale.
How do you gather customer feedback, and has it influenced product development?
Feedback is central to everything we do. Every customer is asked how they use their Chamelo glasses, and golf consistently comes back as the top sport use case.
That insight directly shaped our golf-specific product roadmap.
We also analyze reviews and direct feedback, which has influenced upcoming lens features and frame designs launching later this year.
If you could change one thing in golf, what would it be and why?
I’d say speed of play.
Golf is incredibly rewarding, but it’s also a big-time commitment.
More flexible or faster-play formats could make the game more accessible – especially for younger players balancing busy schedules – without losing what makes golf special.
Biggest challenges, short- and long-term?
Early on, demand significantly outpaced supply. That’s a good problem to have, but still a challenge.
Long-term, eyewear is a category driven by personal preference, so offering enough styles and fits without over-complicating the lineup is an ongoing balancing act.
What strategic responses are you implementing to address those challenges?
We’ve spent the last six months scaling manufacturing and may now produce up to 50,000 units per month, with room to grow.
On the product side, we’re taking a lean, feedback-driven approach – launching thoughtfully, then expanding styles as well as prescription options based on real consumer demand rather than guesswork.
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