Bridgestone entered into the golf round service in 1935 as well as ever since has actually been actually an energetic provider earlier a complete variety of golf rounds along with an intense importance on suitable golf enthusiasts for all amounts of play.
In the time period of 1989/1990 the provider developed its own devoted United States production resource in Covington, Georgia denoting a notable development in to the United States market.
On the promo edge — the finalizing of 15-time primary victor Leopard Forest in December 2016 delivered a very clear need to develop company recognition a lot more thus. One of the most current expansion of the agreement happened in January 2025.
Bridgestone resides in 5th role in total golf reception purchases.
Adam Rehberg, elderly advertising supervisor, gives knowledge on where the provider is actually today as well as what it wants to obtain in the brand new year in advance in 2026.
The Rehberg Story
My profession started along with an enthusiasm for design, which led me to analyze public design at Fla Condition College. Midway by means of my researches, I discovered my interest for golf was actually equally tough, so I switched my course as well as went after ending up being a golf specialist at the green-grass amount. I finished my dab as well as started operating my method by means of the PGA as a student.
I was actually privileged adequate to combine each of these interests at Bridgestone Golf when I took a design posture in the R&D division virtually 15 years earlier, finding out the details of golf round requirements as well as concept.
I after that extended my function at Bridgestone through relocating in to advertising after making my expert’s in advertising coming from the College of Alabama. For recent 9 years, I’ve belonged to Bridgestone Golf’s advertising division, incorporating all 3 of my interests to assist carry golf enthusiasts the best impressive golf receptions in the activity.
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Bridgestone Golf is actually a major gamer in the golf reception stadium. What is actually the provider’s primary emphasis in broadening its own market portion?
For virtually 20 years, our primary emphasis has actually been actually learning, exclusively on the subject of round-fitting. The golf ball is actually the only tool in your bag that is actually utilized on each and every discharge of every shot. It’s our purpose to be sure that the reception you’re making use of corrects for you, since it may be the quickest course to lesser ratings as well as higher congruity.
We’ve studied and analyzed nearly 5 million ball fittings over 20 years, so that we can successfully design golf balls for all demographics of golfers.
The company signed Tiger Woods a few years back. What impact has his involvement meant given his limited competitive appearances because of various injuries?
Tiger is a golf icon and his impact on the sport is immeasurable. Tiger doesn’t just move the needle; he is the needle. Our team’ve worked with Tiger for more than 25 years as well as are proud to say that we’ve designed a reception that works for his game.
We are excited about what’s in store for Tiger and look forward to him getting back out there! But as always, our company are honored that he trusts Bridgestone Golf for the most crucial element of any golfer’s bag: the golf ball.
How long is the contract for Woods and what role do you see him playing for the company in the years ahead?
We see Tiger as a long-term Bridgestone guy! We rely on his expertise for our R&D and innovation, and he will continue to play a pivotal role as an advisor, partner and ambassador for Bridgestone Golf.
Do pro golfer endorsements matter in terms of generating overall sales?
We don’t see our endorsements as a sales tactic – they truly are partnerships. We stay in close contact with our Tour staffers and frequently use their feedback to shape product innovation.
For example, we worked directly with Jason Day to develop the MindSet ball and now he and several others play it in professional competition. Ultimately, our priority is making products that are high-quality and performance-driven to improve every golfer’s game, including our Tour team.
They certainly prove performance at the highest level and then help us get that message out to the masses.
Who is Bridgestone Golf’s customer?
Our customer is a discerning player that wants to play better golf. Whether you’re a beginner just learning to swing or a seasoned pro looking for tour-level equipment, we meet players where they are and help them discover how to improve their game on their terms.
For the golfer focused on fit and performance, Bridgestone has the tools and products to improve their game.
Given your involvement in Research and Development, how would you describe Bridgestone Golf’s approach to innovation?
Our commitment to innovation is part of our DNA at Bridgestone Golf. Whether it’s developing a game-changing mental approach process like MindSet, leading the charge on custom ball-fitting or creating new manufacturing techniques, we look to innovate everything we touch to make it better for golfers.
Material discovery is still out there and as a leading polymer and rubber company, that is at the core of what we do. Innovation is everything.
Companies regularly mention the importance of customer service. What role does it play with Bridgestone Golf and how are you seeking to constantly improve upon it?
It is important to our team to remember we are always in service of our customers. That means we are committed to supporting and educating golfers around the world by offering top-tier products and then teaching you how to use them, like at our ball-fitting events.
Bridgestone Golf is continually investing in digital ball-fitting tools, innovative product design and excellent customer service to make sure each customer has a positive experience.
Do you see tariffs playing a role in the future performance of Bridgestone Golf and the overall health of the golf ball category?
While tariffs are certainly a hot-button issue in the greater global economy, Bridgestone has been manufacturing golf balls in our state-of-the-art facility in Covington, Georgia (United States) for more than 35 years.
Domestic manufacturing here in the USA helps insulate us from some of those economic uncertainties and instead pass those savings onto our customers. We’re committed to keeping golf balls affordable and accessible for consumers.
If you could change one thing in golf unilaterally — what would it be and why?
The equipment conversation is getting so high-tech that it’s become confusing, so I’d like to simplify that conversation. It may be overwhelming to analyze your club specs, loft/lie and launch data, and yet the biggest factor to improve your game comes down to playing the right ball.
It’s the easiest and most cost-effective way to see real performance gains, but unfortunately, it’s often the most overlooked. If I could change one thing, I would get every golfer properly fitted for the right golf ball for their game!
Best advice you ever received – what was it and who was it from?
I never realized how important the advice “keep your eye on the ball” would become to me. Bridgestone Golf quite literally keeps its eyes on the ball every day, making sure we create the perfect product for each golfer with tangible effect.
But to take it a step further, it is actually a great reminder to stay focused on what’s in front of me. The world of golf, as well as the world in general, is actually moving really fast with a lot of noise. Keeping my eye on the reception, to me, means paying attention to what matters.
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For more info go to:
Golf Balls Engineered To Fit Your Play – Bridgestone Golf
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