The Koehler Story
Drew Koehler is actually the Founder as well as Principal Profits Police Officer at Blue Tees Golf, where he manages office functions like go-to-market tactics, international development, consumer results, as well as purchases pressure style. He’s likewise accountable of tapping the services of magnate jobs, consisting of the Principal Advertising and marketing Police Officer, Principal Method Police Officer, as well as various other vital roles.
Koehler possesses a wealthy as well as varied history which started at Gartner, Inc., a 4-Billion Buck Firm, as well as a participant of the S&P 550. This is actually where he marketed go-to-market systems which instructed him the ins and outs of go-to-market tactics with market study.
He has actually contributed in developing an activity planning that lays out exactly how Blue Tees Golf targets its own consumers as well as increase the business. Along with his support, Blue Tees Golf is actually the 2nd most extensive rangefinder brand name at dark-green turf as well as retail.
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What was actually the origin for Blue Tees Golf?
Blue Tees definitely started of irritation.
Back in 2018, my colleague Chris — currently my organization companion — as well as I were actually participating in a bunch of golf. Our experts were actually improving, a lot more very competitive, as well as our experts wished a proximity assessing unit to assist our team enhance. At the moment, your options were actually either the major heritage companies at $450–$five hundred, or even much cheaper no-name choices online.
We bought the cheaper ones. They broke. One eyepiece literally fell off. The other wouldn’t consistently lock onto a flag. And we just thought, how is there not something in the middle? Something high quality, well-designed, reliable — but accessibly priced and built for the modern golfer?
That gap is what started Blue Tees.
How was the name chosen?
At that point in our golf journey, we were playing from the white tees. The idea behind “Blue Tees” was aspirational. If you know your numbers, if you have confidence in your equipment, you feel empowered to step back and play from the blue tees. It’s about confidence.
It’s about leveling up. It’s about progression.
That mindset still defines the brand.
In what ways do you distinguish yourselves in the category?
Two things: brand and ecosystem. From a brand standpoint, we wanted to feel different from day one. Modern design. Clean aesthetics. A tone that feels relatable. Our experts respect the legacy brands, but we’re building something that reflects today’s golfer. From a product standpoint, we’re not just building standalone devices. There are companies that make excellent individual products. Where we see the opportunity is in connection.
We’re building an ecosystem. Our rangefinders, launch monitors, speakers, wearables — they’re designed to work together through our Blue Tees GAME app. Data flows between devices. The experience gets better the more you’re in the system. To me, that’s where the future of golf tech is — one plus one equaling three.
Outline the virtues of the Captain Pro.
The Captain Pro is a great example of what we stand for. As a standalone laser, it’s powerful. 7x magnification. 1,200-yard range. OLED display. Digital slope switch. It’s fast, clear, accurate — everything you’d expect from a premium device.
But where it really stands apart is connectivity. It pairs with our app to deliver GPS front, center, and back yardages, club recommendations, and enhanced “true distance” data. It integrates into a broader system.
And at $299, we’re delivering a level of hardware and software integration that simply didn’t exist at that price point.
Who is your customer?
Our customer is the modern golfer. It’s someone who cares about performance but also appreciates design. Someone who wants great equipment without paying a legacy markup. Someone who enjoys the game and wants to play smarter.
Honestly, it’s the golfer we were when we started this company.
Do endorsements from leading figures in professional golf matter?
They matter — but authenticity matters more. In performance technology, credibility is important. We’ve partnered with Sean Foley, who has coached players like Tiger Woods, Adam Scott, and Lydia Ko. For someone at that level to believe in our products means a lot.
But we’re not chasing endorsements for optics. We want alignment. We want people who genuinely believe in what we’re building — especially around connected performance and data. That’s more important than a logo on a bag.
What is your approach to customer service and feedback?
We take it personally.
Every support email, every review, every comment — it’s real. Someone chose to spend their money with us. That matters.
Customer service isn’t just about solving problems. It’s about building trust. As well as feedback isn’t something our experts defend against — it’s one thing our experts learn coming from.
A lot of our product evolution has come directly coming from listening carefully to our customers.
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